Articles Tagged ‘lg2’

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

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2017 Strategy Awards: Rethinking the cancer conversation

The Give-A-Care campaign featured custom products to help young women through treatment.

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2017 Strategy Awards: Montréal’s ironic apology

Montréal apologizes to its neighbours for the racket caused by its 375th birthday celebrations.

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2017 Strategy Awards: It Ran for NABS

A parody magazine full of ads was created as a NABS fundraiser.

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Leo Burnett, Lg2 win big (again) at the ADCC awards

The agencies each brought home Scarlet Letter awards, in addition to several Golds.

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An ‘easy’ way to get recipe tips

Quebec’s pork producers use a chatbot to deliver on the convenience message of its new campaign.

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Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.

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Real Canadian Superstore reestablishes its roots

Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.

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FCB big winner at the Clios

Canadian agencies collectively earned 42 trophies across the award’s different categories.

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Lg2 wins Under Armour

As the brand’s first AOR in Canada, the shop is tasked with developing creative for its global hockey strategy.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.

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Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.