Articles Tagged ‘Lisa Kimmel’

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PRAOY Gold: Edelman’s trust in the process

A “communications marketing” approach and boosting internal talent has put the agency on the podium.

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How to overcome Canadians’ waning trust in business

Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.

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PR’s new place

Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.

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The case against short-termism in creativity

Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.

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The ‘three-legged stool’ for campaign success

CASSIES judge and Edelman Canada president and CEO Lisa Kimmel on the importance of standing for something.

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Lisa Kimmel takes CEO role at Edelman

John Clinton will continue as head of creative and content, while Kimmel will also keep her role as president.

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Consumer trust is growing (for some)

Edelman’s Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.

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Edelman brings on Andrew Simon for new direction

Agency president Lisa Kimmel says the hire is part of the shop’s move toward more creative solutions for earned media.

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Edelman’s national approach

Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.

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Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

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Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.

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PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

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Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.