Articles Tagged ‘Liz Crawford’

shutterstock_218533315

Why you need an advocate

Match Marketing’s Liz Crawford on why brands need to engage more with their advocates, not just their heaviest users.

All Bran Tweet Shop1

Brands swap goods for social currency

Kellogg’s All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.

Liebman

Shopper Marketing Forum: The future of retail

A recap of the sessions at the Toronto conference, which addressed the fragmentation of retail channels, the new “shopper economy” and the divide between retailers and manufacturers.