Articles Tagged ‘Loblaw’

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What’s on trend for Loblaws in 2017?

The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

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Check it out: President’s Choice’s ‘fakery’

A new stunt from the brand aims to show that gluten-free doesn’t mean taste-free.

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Shopper marketing trends for 2016

TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.

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Up to the Minute: New leadership at Citizen Relations

Plus: talent and clients added at Red, and more news you might have missed.

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Shoppers Drug Mart launches e-comm

The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.

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Loblaw reaches for the stars

The grocery retailer has integrated nutrition rankings into its loyalty program.

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Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.

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Shopper Innovation Awards: Kraft celebrates community pride

The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.

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Shopper Innovation Awards: Loblaw’s tailored loyalty program

The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.

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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

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Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.