Articles Tagged ‘Loblaw’

HNC_BBTB Cereal Box Image

Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

Loblaw

Check it out: President’s Choice’s ‘fakery’

A new stunt from the brand aims to show that gluten-free doesn’t mean taste-free.

shutterstock_159877106

Shopper marketing trends for 2016

TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.

shutterstock_229761016

Up to the Minute: New leadership at Citizen Relations

Plus: talent and clients added at Red, and more news you might have missed.

BB thumbnail

Shoppers Drug Mart launches e-comm

The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.

shutterstock_116023426

Loblaw reaches for the stars

The grocery retailer has integrated nutrition rankings into its loyalty program.

shutterstock_229761016

Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.

kraft2

Shopper Innovation Awards: Kraft celebrates community pride

The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.

PC_Writeup-1

Shopper Innovation Awards: Loblaw’s tailored loyalty program

The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.

hungry

Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

7A3T4632

Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

fFASHION LIKE THE AD_ CeA

The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

shutterstock_228306646

Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

shutterstock_233511601

Up to the minute: Target Marketing goes back to school

Plus: A new agency for Shoppers and more news you may have missed.

Aldo bananas

Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.