Articles Tagged ‘Loblaw’
Hot causes
Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.
Check it out: President’s Choice’s ‘fakery’
A new stunt from the brand aims to show that gluten-free doesn’t mean taste-free.
Shopper marketing trends for 2016
TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.
Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
Shoppers Drug Mart launches e-comm
The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.
Loblaw reaches for the stars
The grocery retailer has integrated nutrition rankings into its loyalty program.
Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
Shopper Innovation Awards: Kraft celebrates community pride
The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.
Shopper Innovation Awards: Loblaw’s tailored loyalty program
The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.
Shopper Innovation Awards: Loblaw and ConAgra get hungry for football
The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.
Game on
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.
The next big things in retail
As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.
Retail in 2015: La Vida Local
Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.
Up to the minute: Target Marketing goes back to school
Plus: A new agency for Shoppers and more news you may have missed.
Joe Fresh expands footwear with Aldo deal
The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.
