Articles Tagged ‘Loblaw’

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Energizer hopes innovation will keep going and going

For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.

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John St. opens Montreal office

Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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Throwback Thursday: strategy in 2011

In ’11, Swiss Chalet had its own TV channel, Vonk and Kestin went swimming and we obsessed about location-based marketing.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

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Throwback Thursday: strategy in 1994

For our 25th anniversary, we’re travelling through time. In ’94 Walmart arrived and Judy John opened an agency.

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Mentor Exchange open to applicants

For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

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Former Loblaw president Dave Nichol has passed away

The man behind the grocer’s No Name and President’s Choice labels, as well as the face of the company in the ’80s and ’90s, passed away on Sunday evening at age 73.

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In the aisles with Loblaw’s Uwe Stueckmann

The retailer’s SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.

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Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

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The Strategic Milk Alliance milks every store moment

With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.

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Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

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Shopper Innovation Awards: CSR

Purina takes Gold for “Paws for the planet,” Loblaw wins Silver for its sustainable seafood initiative and Desjardins wins Bronze for encouraging fiscal responsibility.

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CASSIES Bronze: President’s Choice gets personal

The private label casts its chairman in a food-supporting role.