Articles Tagged ‘London 2012’

Copied from Media in Canada - Air Canada image 1

Air Canada travels with a muse for the Olympics

The airline has chosen the 2012 London Games to introduce consumers to its new spokesman, as well as a more personal side of the brand.

Copied from Media in Canada - NikeFindGreatness

Olympic blog: Rogue Nike spots and BMW exhibitions

Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.

Copied from Media in Canada - OlympicTorchRelay

Olympic blog: The torch arrives in London

Steve McEwen gives a curbside seat to the sponsorship executions at the Olympic Torch Relay.

Copied from Media in Canada - SteveMcEwen

Olympic blog: Beware the brand police

A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.