Articles Tagged ‘Look at Me’

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.

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Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.