Articles Tagged ‘Lori Davison’

SICK

2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

SickKids

SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.

christinaDevonLoriAndrew

Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

AA2

Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

SickKids

How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.

SickKids

SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”