Articles Tagged ‘Lori Davison’

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Strategy Awards names 2018 co-chairs

SickKids’ Lori Davison and Leo Burnett’s Brent Nelsen will lead the jury deciding the best strategic work in Canada.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

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Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.

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Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

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SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

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How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.

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SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”