Articles Tagged ‘Louis Vuitton’

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Who exactly is your consumer these days?

In part three of JWT’s Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.

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Are fashion brands dropping the ball on YouTube?

While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

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Luxury brands’ content play

Great content on digital platforms linking to an e-commerce offering is becoming a necessity in the high-end fashion retail market