Articles Tagged ‘Lowe Roche’

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Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

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CASSIES Bronze: TFO channels insights

To combat TFO’s reputation as dated and elitist, plus flat to declining viewership levels, the “Je-ne-sais-quoi Télé” campaign was launched.

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Monica Ruffo leaves Lowe Roche

The CEO of the Toronto-based agency is departing after three years at the helm.

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Casting a Halo on non-profit work

A new consultancy from a sector veteran will provide objective strategy and agency resources to non-profits.

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Who are Lowe Roche’s newest ECDs?

The two new creative heads will work to grow the department with a bevy of hires in the new year.

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Creating a Kayak for the pet-obsessed

Geoffrey Roche talks about finding ways outside of advertising to support his efforts to help dog owners.

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Lowe Roche picks up an IPA Award

The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

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Which Canadian campaign scored an IPA shortlist nod?

Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.

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Throwback Thursday: strategy in 2003

For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.

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Throwback Thursday: strategy in 1996

For our 25th anniversary, we’re travelling through time. In ’96 Lowe Roche was born and Motorola debuted wearable tech.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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Canada picks up eight Cannes shortlist noms

Grey, Lowe Roche and Saatchi & Saatchi are among the hopefuls in the Direct and Promo and Activation categories.

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Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

AToMiC Awards: Cause marketing, touching consumers across channels

Technology and risk-taking earn buzz with this crop of winners.