Articles Tagged ‘Lucie Greene’

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AOY Silver: JWT’s movement strategy

The agency has turned to mobilizing consumers around resonant ideas.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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JWT’s 2015 trend predictions

From de-teching to one-of-a-kind experiences, ring in the new year with some hot trends from the agency’s insights group.