Articles Tagged ‘Lucile Bousquet’

AToMic_118

New categories announced for AToMiC Awards

The awards program has also named Ubisoft’s Lucile Bousquet and FCB’s Nancy Crimi-Lamanna as co-chairs.

forhonor

Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

Dedsec_north_080916

Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

vr-mccartney

Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.

featured-maoy

MAOY Jury

Meet the Media Agency of the Year judging panel.

FC4 Mural- MTL

A Far Cry from normal

Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.

acu_screenshot_assassinatingtheexecutioner_pcdl

The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

Watch_Dogs_5

Ubisoft and Frank & Oak launch a collection

For the upcoming Watch Dogs release, the gaming company and e-tailer have designed clothing for their mutual male audience.

_MGL9723,SM

Marketers of the Year: Lucile Bousquet shows her game face

Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Vote for the 2013 Marketer of the Year

Marketers are invited to vote among nominees from Ubisoft, Scotiabank, AutoTrader, Kraft and Target, and weigh in on the state of the industry through strategy‘s annual survey.