Articles Tagged ‘Lucky Charms’

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

Lucky

Lucky Charms courts midnight millennial snackers

General Mills employs new crowdsourced creative in a campaign for the iconic cereal brand.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.

Copied from Media in Canada - charmhunters

Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.