Articles Tagged ‘Lucky Charms’
Lucky Charms continues its millennial strategy
A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.
Lucky Charms courts midnight millennial snackers
General Mills employs new crowdsourced creative in a campaign for the iconic cereal brand.
Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.
Shopper Innovation Awards: Lucky Charms embraces self-expression
The General Mills cereal brand connected with consumers during Pride to encourage self-expression.
Lucky Charms gets magically delicious at Fan Expo
The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.