Articles Tagged ‘maclaren mccann’

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MacLaren wins Tourism Partnership of Niagara

The agency will handle all creative and media as the organization looks to promote its offerings beyond the Falls.

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Mary Chambers heads to MacLaren

The agency makes another addition to its leadership by adding a new chief strategy officer role.

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MacLaren McCann hires Darren Clarke

The agency’s new chief creative officer joins after seven years at Taxi to provide creative leadership across its offices.

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DDB Canada adds to leadership

With Melanie Johnston taking the reins in Toronto, plus new managing directors in Vancouver, the agency now has women at the helm of all its Canadian offices.

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Shopper Innovation Awards: Chevrolet hits the road with a coaster

To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.

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Shopper Innovation Awards: Bayer CropScience brews up a contest

To sell fungicide, the brand targeted wheat, barley, oat and soybean growers, focusing on how bushels become beer.

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Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

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David Leonard leaves DDB for MacLaren

Leonard takes over leadership from the departing Doug Turney, as the president and COO role at DDB is given to Lance Saunders.

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Dare Vancouver gets busy

The agency has announced over a dozen moves, including a new VP, ACDs and director of client services.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Sean Davison leaves MacLaren

The SVP and creative director departs the agency for a break and new opportunities.

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Red Lion caps off hiring spree

It’s not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.

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Google hires a CD

The tech giant has brought in Michael Halminen, former SVP/CD from MacLaren McCann, to help bolster ties with agencies.

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Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.