Articles Tagged ‘maclaren mccann’

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Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.

Mastercard

MasterCard’s Stylicity wins Grand Prix at Shopper Innovation Awards

The credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.

Mastercard

Shopper Innovation Awards: Grand Prix

MasterCard picks up the biggest honour of the show for its Stylicity program.

Loblaw

Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

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Gary Watson joins Capital C

The former DentsuBos CD joins the Toronto agency as executive creative director.

Lilian Tomovich

MasterCard’s Lilian Tomovich appointed SVP, U.S. consumer marketing

The credit card co’s former head of marketing in Canada will take over consumer-facing communication, including all advertising in the United States.

ICA2013boardofdirectors

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

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Wendy’s plays with bacon, mushroom and cheese

The QSR launches a social paper, rock, scissors-inspired game, along with radio and TV ads, to feed the conversation with its recently increased Facebook audience.

marks

Mark’s welcomes women

The brand rolls out its store re-branding with a new campaign across the GTA.

5-RB-31

The B!G Awards

See what came out on top in strategy‘s annual awards that celebrate agency work beyond advertising.

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Staples starts the clock on back-to-school

The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.

staples

Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.

mastercard

MasterCard makes Toronto ‘Priceless’

The credit card co expands its classic campaign with city-wide giveaways for members.

wendys

Wendy’s finds the beef

The QSR has launched an extensive campaign to introduce it’s new cheeseburger and updated catchphrase.

Mastercard

AToMiC Niche Targeting

MasterCard’s digital intern hunt finds five high-calibre interns and a gold AToMiC Award.