Articles Tagged ‘MacLaren Momentum’

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Connecting with drivers

Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.

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MacLaren Momentum names new national leader

Matt Lewis has been hired as the engagement and experiential agency’s managing director.

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Chevy customizes the test drive

“Best Cruze Ever” aims to build excitement by making the test drive more convenient and personalized.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

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DAC hires John Ozikizler

The former VP managing director of Publicis Modem joins the Toronto agency as VP general manager.

One Direction jazzes up snack packs

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

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Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.