Articles Tagged ‘Make Health Last’

SocialSmoking

Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

Heart and Stroke

Lowe Roche picks up an IPA Award

The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.

heart and stroke

Which Canadian campaign scored an IPA shortlist nod?

Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.

social smoking

Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

AToMiC Awards: Cause marketing, touching consumers across channels

Technology and risk-taking earn buzz with this crop of winners.

Untitled

Top Cannes contenders: Creative Effectiveness

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

HNSF-P1628-C MHL Fisherman.indd

CASSIES Bronze: HSF targets apathetic boomers

The Heart and Stroke Foundation’s “Make Health Last” campaign shows seniors how their last 10 years could be different.

img1

Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.

HeartandStroke

Heart and Stroke Foundation works with time

The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”