Articles Tagged ‘Manulife’

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Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.

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Manulife sings away holiday stress

The financial services provider promotes a more modest approach to spending with carols filled with tips.

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Manulife brings AI to underwriting

The insurer aims to speed up the application process as part of a broader transformation at the company.

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Manulife looks to provide utility

A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Bronze: Manulife reveals the mortgage truth

DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.

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Manulife quizzes Canadians

The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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Manulife uses Apple Watch to woo customers

The company adds the allure of an in-demand wearable to its health-focused Vitality insurance program.

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What’s behind Manulife’s creepy carnival?

The brand continues its “Uncover the Truth” platform, focusing this time on investments.

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Manulife looks to U.S. for new agency assignments

San Francisco’s Heat will handle the insurance company’s creative globally, including in Canada.

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Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

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Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.

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Manulife hires new CMO

Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.

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Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.