Articles Tagged ‘Manulife’

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Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.

© Matt Greenslade

Manulife hires new CMO

Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.

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Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.

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Manulife appoints first Canadian CMO

Former Tim Hortons marketer Glenn Hollis joins the company to build its brand and integrate its marketing in Canada.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

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Manulife creates an unsettling scenario

The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.