Articles Tagged ‘maple leaf foods’

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Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

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Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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Not your typical truck stop jerky

Devour positions itself as an outdoor energy food with a new brand ambassador campaign.

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Schneiders’ traditional refresh

The 125-year-old brand revamps its look while paying homage to its heritage.

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Maple Leaf builds up protein

The CPG co takes on perceptions about processed meat with a new online video series.

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CASSIES Silver: Maple Leaf changes lives with bacon

Eschewing the typical male target, the brand showed mom how bacon can make her days easier.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

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Think like a retailer

Maple Leaf Foods’ Nola Martin gives advice on how to get a store on board with your shopper marketing program.

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Maple Leaf changes lives with bacon

The food brand has launched the “Change your life with bacon” campaign, a digital and social initiative targeted specifically at moms.

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CASSIES Silver: Larsen relaunches a local favourite

Atlantic Canada welcomes home a prodigal wiener.

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CASSIES Silver: Maple Leaf quells sliced meat concerns

Making heroes out of butchers helps the brand’s additive-free line win over moms.

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Brand cupid

From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.

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Digital agency 58Ninety acquires Due North

The pair will become One., a new integrated agency, as former Due North CEO steps down for retirement.