Articles Tagged ‘Marcus Evans’

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New survey highlights shopping habits of men

As male-influenced shopping rises, a new Integer survey finds 63% of men fill their own needs before those of the family.

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Loblaw innovates on new marketing fronts

Marcus Evans, managing director of TBWA\Toronto’s Integer, weighs in on Loblaw’s recent efforts in reality TV, magazine publishing and in-airport pampering.

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Integer research finds frugality and private labels on the rise

Canadian shoppers are cautious planners, but they still value the act of shopping.