Articles Tagged ‘Mark Childs’

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Samsung explores the love spectrum

This year’s “Look at Me” campaign puts the spotlight on the power of assistive technology.

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Strategy Awards names its three co-chairs

Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

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Cannes 2016: Why I’m thanking creativity

Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Inside Samsung’s new flagship

The new “Experience Store” takes an interactive approach to the brand’s retail line.

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Last chance: weigh in on the state of the industry

Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.

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Inside Samsung’s tech galaxy

The brand brings the Global Galaxy Studio to Canada for a chance to go hands-on with its latest products.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.