Articles Tagged ‘Mark Childs’

Mark Childs

Samsung CMO heads to Metrolinx

Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.

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How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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Samsung store ‘transcends’ its technology products

We go inside the brand’s Eaton Centre experience store to learn how it’s looking to offer more than just products on shelves.

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Samsung explores the love spectrum

This year’s “Look at Me” campaign puts the spotlight on the power of assistive technology.

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Strategy Awards names its three co-chairs

Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

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Cannes 2016: Why I’m thanking creativity

Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Inside Samsung’s new flagship

The new “Experience Store” takes an interactive approach to the brand’s retail line.