Articles Tagged ‘Mark Childs’

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Last chance: weigh in on the state of the industry

Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.

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Inside Samsung’s tech galaxy

The brand brings the Global Galaxy Studio to Canada for a chance to go hands-on with its latest products.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.

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Samsung launches a pop-up

The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand’s latest appliances.

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Turning it up for NXNE

How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.

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Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.

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Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.

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Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.

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Samsung’s #TrendingNow

The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.

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Deadline extended for AToMiC Awards entries

Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.