Articles Tagged ‘Mark Childs’

10,000 coffees

Marketers connect with millennials over coffee

A new networking site, Ten Thousand Coffees, encourages experts in different fields to meet with young people over a cup of joe.

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Brands of the Year: Samsung builds up its street cred

The consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.

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Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

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Canada’s got (innovation) talent

Campbell’s Mark Childs looks to Canada’s Young Marketers as proof of where the industry is going in terms of innovative thinking.

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Snack on this: Campbell offers the best of both worlds

The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.

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Cannes Blog: À la prochaine

Mark Childs reflects on a “vibrant and optimistic” Cannes Lions week.

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Canadian Young Marketers win Bronze

Mark Childs blogs about Canada’s first-ever Young Marketers trip to Cannes, and their third-place finish.

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Cannes Blog: Food for Thought

Mark Childs on the state of the art of food marketing.

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Cannes blog: Device love or hate?

Mark Childs on how devices are impacting creative, as well as the festival itself this year.

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Cannes Blog: Creative diversity

Mark Childs finds inspiration from a shortlisted PFLAG campaign and two stand-outs of the Mofilm competition.

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Cannes Blog: First impressions last

Mark Childs on what we can learn from the youngest Cannes speakers, and seeing the festival through the eyes of first-time attendees.

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Cannes Blog: Canada punches above its weight

Campbell’s Mark Childs shares his thoughts on Canada’s opening day session, starring UFC champ Georges St-Pierre.

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The brief is dead? Long live the brief

Mark Childs of Campbell Canada on the importance of a great brief, and how to create one.