Articles Tagged ‘Mark Tomblin’

Days Inn

Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

OOH Mother_daughter

CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

Man holding a goldfish bowl

Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

A Balloon for Ben - ScreenShot - 72 dpi _3

Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

Mark Tomblin picture

Mark Tomblin joins Juniper Park\TBWA

The agency’s new chief strategy officer comes on following three major business wins.

StrategyAwards.4C_logo-623x3501

Strategy Awards jury revealed

Check out which industry insiders will be on the inaugural judging panel.

Cheerios_2_Sept19

Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

finger cookin

No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

Copied from Media in Canada - Taxiadweek

Ad Week: Making the case for a new model of planning

Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

tomblin

Global Portfolio: Mark Tomblin

The Taxi chief strategy officer and British expat says Canada is years behind the U.K. when it comes to its planning capabilities.

Mark-Tomblin_LR

New head of planning at Taxi Toronto

Mark Tomblin has left his post at Leo Burnett in the UK to help lead and develop the Canadian agency’s planning team.