Articles Tagged ‘Marketel’

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L’Oreal Paris launches Canada-exclusive skincare line

The beauty co launches the new line with a campaign featuring actress Freida Pinto.

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What women want (in 2016)

From real words to real men, Marketelle’s Jessie Sternthal weighs in on what ladies want from marketers.

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Air Canada hand-delivers holiday cheer

The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.

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L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.

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Nespresso brings the finer things to Canada

How the brand is putting a Canadian spin on its new George Clooney partnership.

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On the cusp of a “look up movement”

Brands should help get people to put down their phones, and Marketelle’s Jessie Sternthal explains why.

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Reitmans spins off Hyba line

Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.

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When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

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UNICEF Canada’s $5 message

The organization’s new campaign asks Canadians to share their high-fives and help prevent child deaths.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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Marketel appoints new president and COO

The Montreal agency has brought on former Nurun exec Martin Le Sauteur.

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Canadian Soccer Association’s tough new goal

How the group plans to make this summer’s FIFA Women’s World Cup Canada’s biggest sporting event ever.

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But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

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An airline and three gifts

The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.

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Reitmans gets into jeans

The retailer is repositioning itself as more on-trend and youthful with its new denim campaign.