Articles Tagged ‘Marketel’

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Talk to me when I’m naked

Marketelle’s Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.

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CASSIES Bronze: The Fonds de solidarité makes RRSPs relatable

The brand unveiled a creative platform that reminded young people in a light and funny tone that 30% more in tax savings is a 100% no-brainer.

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The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.

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What women want (in 2015)

Marketel’s Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.

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All the single ladies (brands, throw your hands up)

Marketelle’s Jessie Sternthal on why brands should be all over single 30-somethings.

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Somebody get Superwoman a cocktail

Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

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L’Oreal Paris gets augmented

We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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Throwback Thursday: strategy in 1991

For our 25th anniversary, we’re travelling through time. In ’91, hot topics were the recession and cross-border agency wars.

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Marketel launches Marketelle

With 80% of women saying advertisers don’t get them, and many left feeling patronized, the Montreal agency opens a new division dedicated to the ladies.

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Top Cannes contenders: Cyber

With an extended deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.

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Air Canada travels with a muse for the Olympics

The airline has chosen the 2012 London Games to introduce consumers to its new spokesman, as well as a more personal side of the brand.

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Going glam at 75

Through decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.