Articles Tagged ‘Marketing Evolution’

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Back page: Mic drops at Marketing Evolution

ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.

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Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.

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Data is the key to future consumer interaction

As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

MES RoundTable 1

Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.