Articles Tagged ‘Mark’s’

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Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

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Mark’s shows its appreciation for down time

The retailer sticks close to its hard-working roots while promoting its selection of casual wear.

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Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

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L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

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Mark’s debuts new, working-class brand platform

The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.

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Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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Mark’s breaks in a new jean campaign

The retailer brings a more aspirational approach to functional messaging to attract a younger consumer.

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Marking territory, from work wear to casual

Forty-year-old retailer Mark’s has come a long way from its origins supplying industrial clothes to a booming oil town.

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Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.

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Mark’s gets to the point

A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.

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Mark’s thanks dads who step up

The retailer is increasing its investment in more emotionally engaging ads, beginning with a new Father’s Day campaign.

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Up to the Minute: ICA’s Gillian Graham resigns

Plus: Mark’s gets a new agency, the CRTC talks anti-spam and more news you may have missed.

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CASSIES Silver: Mark’s gets ready for winter

The retailer took advantage of a frigid winter to match discounts to temperatures.

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MAOY Gold: Touché!’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

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Canadian Tire goes big with digital

The retailer is hoping to hook younger customers with its new interactive “showcase” store.