Articles Tagged ‘Mars’

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How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

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Mars and Wrigley brands unite

A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.

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Cesar serves up a canine brunch

The Mars dog food brand zeroes in on mealtime moments between pets and owners with a Canadian-specific campaign.

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Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

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Tapping into taboos

MaRS’s Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.

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Tangerine creates new tech incubator

The bank has teamed up with Ryerson University on a new space for fintech startups.

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Creative Report Card: New brands on the block

Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.

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Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.

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BBDO represents Canada at FAB

The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.

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Check it out: Snickers’ plunging neckline

The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.

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Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

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Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

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Proximity creates a dog party for Misfits

Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it’s made for sharing.

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Ideaboost innovations

From chemical tracking apps to new ways to listen to music, Critical Mass’ Matt Di Paola finds breakthrough ideas outside agency walls.

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Mars works, rests and plays with Canadians

The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.