Articles Tagged ‘Martin Rydlo’

Entice shoppers with neuro-marketing cues

From exciting the brain with senses to stimulating surprises, Influence Marketing’s Martin Rydlo and Dr. Trina Ghauri suggest cutting through the clutter with these insights.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

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Global retail tour: surprising store concepts

Influence Marketing’s Martin Rydlo and Derek Joynt find crazy store ideas from pop-up malls to fold-away shops.

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Global shopper marketing tour: down under edition

Influence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.

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Influence Marketing goes beyond store aisles

InField Marketing Group has launched a new company division to provide clients with marketing that reaches consumers beyond retail touchpoints.

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Global tour: Retailers that made a merry mark

Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool Christmas retail cheer.

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Global Tour: Influencing action through experience

Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool global shopper marketing executions.

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Martin Rydlo and Derek Joynt join Infield Marketing as partners

The pair, formerly from Campbell’s and Walmart, will apply their client knowledge on the agency side of business.

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How shopper marketers could join a movement

Martin Rydlo shares how Campbell and Metro have been working with communities to alleviate hunger.

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Roundtable: The Shopper Marketing Revolution

Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.

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Three things you should know: Takeaways from the Shopper Marketing Expo

Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.