Articles Tagged ‘Mary Maddever’

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On shopper ethics, data, insights and mapping the road ahead

Publisher Mary Maddever on the challenges strategy will focus on in 2020 and beyond.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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Why failure is good

Strategy publisher Mary Maddever on advice from Kevin Spacey and Agency of the Year winners.

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

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Ad Week: Why failure is necessary – and good

Storytelling lessons from Kevin Spacey, the new internet-giant era for agencies and the need for bravery all around.

Unclench, show solidarity & celebrate the good

From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

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Editorial: Next big thing impact

Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.

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Editorial: Content wins the throne game

Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

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Post-advertising: brands need to be more interesting

In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.

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Extreme CSR takes courage

Executive editor Mary Maddever on the new CSR: the cause social revolution.

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Editorial: If you want engagement, try engaging

Executive editor Mary Maddever on the challenges of truly connecting with youth.

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Diversifying a white man’s world

How does a lack of diversity in the senior ranks impact strategy, creativity and the bottom line? “It’s a brain drain.”

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Editorial: Right smart

Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Editorial: Finding the sweet spot

Strategy‘s executive editor Mary Maddever on why mass advertising still matters.