Articles Tagged ‘Mary Maddever’

frankpalmer

Editorial: Extreme advertising

Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.

CoverApr12

Micro-audiences: the new clout

Want to reach today’s teens? It’s time to throw aside the one-size-fits-all approach, writes strategy executive editor Mary Maddever in the editorial for our youth issue.