Articles Tagged ‘Mass Minority’

Stonemill

Stonemill reinforces slow-crafted message

The brand’s new campaign compares its bread making process to the time it takes to build a long-lasting relationship.

Brett-Brent

Mass Minority launches brand measurement tool

The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.

MassMinority

Mass Minority bolsters tech capabilities with Dynamic Mind

The agency has partnered with the digital development shop to expand its offering.

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Mass Minority expands across departments

New hires in client service, design and data have joined the agency in Toronto.

JackPerone

Mass Minority names new chief strategy officer

Jack Perone returns to Canada with a focus on integrating the agency’s proprietary technology into its clients’ business.

Beattie's

Beattie’s rides the craft wave

The Ontario distillery has launched its first campaign, promoting the brand’s farming roots.

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Up to the Minute: McMillan grows its strategy team

Plus, Mass Minority signs four new clients and Engine Digital adds Justine Yu as a senior digital analyst.

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CASSIES Silver: Stonemill takes it slow

A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..

Natrel

Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.

Brett and Brent

Mass Minority hires its first president

Brent Rivard joins from New York’s Anomaly to help tighten operations at the company.

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Mass Minority makes two senior hires

A pair of new AOR assignments brings new leadership in creative and client services.

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

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Up to the Minute: The Hive wins a lottery

Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.

Cringe

Something to make you cringe (because you like it)

Mother Parkers’ painful insight led to a viral video about recyclable coffee capsules.

allergyfx

Allergy FX puts itself to the test

The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.