Articles Tagged ‘mastercard’

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Googling 2015

Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.

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Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

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TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

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MasterCard courts female developers

To help address an industry-wide challenge, the credit card company wants to teach girls to code through a new CSR initiative.

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MacLaren McCann boosts its creative might

The agency has brought in six new faces, from group CD to junior AD, to work across a variety of accounts.

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MasterCard courts startups

The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.

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MasterCard adds new loyalty tech to arsenal

Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.

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Weekend reading: Q&A with Raja Rajamannar

MasterCard’s CMO on building surprise into the brand’s DNA.

Cash is dead, long live cash

Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?

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Y&R and Ford snag a Platinum Crystal

Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night’s Crystal Awards, celebrating the best in radio ads.

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Shopper Marketing Forum: Tech to track

From virtual reality planograms to digital wallets, we peek at some hot tech emerging in the retail space.

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Creative Report Card: Movers and shakers

Who were the big jumpers on the list this year? Who won Best in Show? A look at some standout agencies and work from the 2014 Report Card.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Cundari named ‘Best of the Best’ at Globes Awards

MacLaren McCann and Tribal Worldwide also win Gold prizes from the Marketing Agencies Association Worldwide.

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The Shopper Innovation Awards deadline extended

Brands and agencies have until Nov. 15 to enter this year’s SIAs, which will be judged by a panel of experts co-chaired by Capital C’s Tony Chapman, Kraft’s Tony Matta and Best Buy’s Angela Scardillo.