Articles Tagged ‘Match Marketing Group’

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Up to the Minute: NFL Canada selects TTG

Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.

Alex Furrer

Match Marketing hires first ECD

Former OgilvyOne CCO Alex Furrer is the first to take on the position for the agency in Canada.

Brian Kittelson

Match adds shopper marketing leadership

The shop taps longtime General Mills marketer Brian Kittelson for a newly created role.

Michael Dill

Match Marketing names new president and CEO

Michael Dill takes over leadership of the agency as founder Brett Farren steps away from day-to-day operations.

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Up to the Minute: National adds two partners

Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.

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Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

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Match Marketing hires new director

Glenn Young joins the shop to help grow its experiential business in Canada.

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Up to the minute: NKPR’s latest win

Plus: Diageo launches a global media review and more news you may have missed.

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Uncle Ben’s brings kids to the kitchen

The brand partners with a MasterChef Junior winner to inspire kids (and parents) to get cooking.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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SMF: Decoding the new shopper mind

At this year’s Shopper Marketing Forum, consumer psychologist Kit Yarrow looks at how technology changed the way consumers think about shopping, and what brands can do about it.

Greg McDonald

Match Marketing acquires SVM

The shopper marketing agency has also hired Greg McDonald, pictured, as VP of shopper strategy to help net new business.

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Temptations works it

The Mars Canada cat treat brand has released a full-length music workout video ahead of a broader TV, online and in-store campaign.

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Match acquires Action Marketing Group

The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.