Articles Tagged ‘Matt Di Paola’

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Sinai Health Foundation picks Huge as AOR

The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.

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Huge hires Matt Di Paola as managing director

Working with ECD Allen Oke, Di Paola will lead the office and continue to expand its service offering.

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How to keep Toronto honest

A farewell party for Honest Ed’s sends a message about the Centre for Social Innovation’s mission of keeping the city inclusive.

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Embracing risk in innovation

Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.

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Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

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Oculus Rift does Hollywood

A full-length virtual reality film is on the way. So what does that mean for brands?

The JWT gang picks up their Bronze B!G trophy

B!G judges

Read up on the panel that selected this year’s winners.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Sid Lee’s changing of the guard

Two new ECDs mark the agency’s shift from growing to grown.

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Sid Lee hires Matt Di Paola

The former SVP and GM at Critical Mass joins the shop as its managing director, digital innovation.

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Ideaboost innovations

From chemical tracking apps to new ways to listen to music, Critical Mass’ Matt Di Paola finds breakthrough ideas outside agency walls.

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Top Cannes contenders: Innovation

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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The next 3D evolution

Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.