Articles Tagged ‘Matt Kohler’

glad

Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.

Glad

Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

Jessica 5

Burt’s Bees gets a flair for the artistic

An exhibit showing art created using lipsticks is promoting the brand’s newest product line.