Articles Tagged ‘Matt McGlynn’

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Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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RBC reboots ‘Someday’ with an Olympic touch

The bank is focusing on Canadians’ personal backstories in four new spots and tying the theme into the Rio games.

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RBC’s deeper dive into film

The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.

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RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

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RBC refreshes its CSR approach

Why the bank’s latest Blue Water Project campaign has changed the way it’s looking at community outreach.