Articles Tagged ‘mattel’

GRAHAM TROJANONE

TrojanOne hires Graham Lee

The former founding partner of Grip joins the Toronto agency as CCO.

Copied from Media in Canada - Monster High Activation - Scarborough Town Centre 2

Monster High gets Ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

Force Supreme Youth Serum

Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

hotwheels

Scouts Canada gets back on the radar with Hot Wheels

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.

Barbie

Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.

Reidin

Mattel’s new toy story

Proving Barbie and Hot Wheels aren’t child’s play, Réidín Goode is appealing to fans of all ages.

NMS

Next Media Star

Carat’s Shahnaz Mawji impressed our media jury with her work bringing Barbie and Ken to life for Mattel.