Articles Tagged ‘Matthew Logue’

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

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Diversifying a white man’s world

How does a lack of diversity in the senior ranks impact strategy, creativity and the bottom line? “It’s a brain drain.”

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Olympic sponsorship: is it worth it?

Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.