Articles Tagged ‘Max Valiquette’

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

Max_Valiquette

Max Valiquette joins Diamond as chief strategy officer

The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.

JW-1

Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

shutterstock_131772284

The future of advertising is non-linear

Publicis’ Max Valiquette and Jon Crowley on the trends shaping how we connect with brands.

Dunc_Max_Bryan2

Publicis hires Max Valiquette

The agency’s new VP of strategic planning will lead the practice in the Toronto office.

Cheerios_2_Sept19

Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

bunnies

It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

Cover

Throwback Thursday: strategy in 2002

For our 25th anniversary, we’re travelling through time. In ’02, healthy food was all the rage and Grip Limited was born.

shutterstock_165232775

Canadians open to a sharing economy: study

People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?

Shield Dress

Brands play dress-up with fashion

As designers blend tech and style, and clothing gets smarter, brands are trying it on for size.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

shutterstock_159020333

What the hell is Normcore?

Should marketers embrace the latest fashion trend or will it disappear faster than you can say Harlem Shake?

Valiquette

The myth of the second screen

Bensimon Byrne’s Max Valiquette argues the term second screen is flawed because consumers aren’t married to any particular form of screen.

Max Valiquette

Consumerology: Selling asset-light

Bensimon Byrne’s Max Valiquette looks at the need for brands to adapt from selling goods to selling services.

Max Valiquette

Consumerology: Don’t tweet angry

Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.