Articles Tagged ‘Maxus Canada’

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Media’s new seat at the table

Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.

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The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.

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Up to the Minute: Two exec promotions at DentsuBos

Plus, a Canadian shop is named AOR for Dallas-based Susan G. Komen and more news you may have missed.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

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Up to the Minute: National adds two partners

Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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AToMiC Awards: Crossing platforms

TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.

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Don’t read this Kit Kat story

The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.

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Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

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Up to the Minute: Environics hires Tims vet

Plus: Union Montreal grows, Coke’s new global shops and more news you might have missed.

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The primetime jungle heats up

In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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CASSIES Silver: Raptors embrace northern identity

“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.

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Mid-season TV check-up

With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.

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Fall TV: Primetime battlegrounds 2013

With the battle lines drawn, an expert panel predicts the winners and losers for the upcoming season.