Articles Tagged ‘Maxus’

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AToMiC 2017: Brand integrations that work both ways

Universal Studios and the Salvation Army each found winning partnerships to push their messages.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

Cashmere

Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

maxusCanada

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

BMO

BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.

Kruger

Kruger debuts cross-Canada campaigns

The CPG co launches new work for Cashmere, Purex and Scotties in different markets.

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BMO comes together with Toronto FC

A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.

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Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

bmoeffect

Experiencing the ‘BMO Effect’

A new brand platform adds some humour to the bank’s focus on the “human touch.”

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

BMO

BMO’s cross-Canada trip

The bank uses its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.

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BMO’s advice you can use

The bank brings a slice of life to new online ads in a bid to make investment more approachable.

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More than big and blue: BMO channels the human touch

In a bid to make finances less lonely, the bank is rolling out a massive masterbrand campaign focused on how it can help.

Cause + Action Awards: Cashmere celebrates 10 years of cause couture

The tissue brand secured a spot among the winners with its efforts for the Canadian Breast Cancer Foundation.