Articles Tagged ‘Maxus’
How BMO is fishing where the fish are
One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.
Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
The List 2016: Who had the most noteworthy year?
We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
BMO dusts off its Ball-Star for Raptors’ return
The bank has a new campaign starring the talking ball it created for last year’s all-star game.
Kruger debuts cross-Canada campaigns
The CPG co launches new work for Cashmere, Purex and Scotties in different markets.
BMO comes together with Toronto FC
A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.
Scotties shouts its curling support
How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.
Experiencing the ‘BMO Effect’
A new brand platform adds some humour to the bank’s focus on the “human touch.”
Up to the Minute: Edelman acquires Sixdegres
Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.
BMO’s cross-Canada trip
The bank uses its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.
BMO’s advice you can use
The bank brings a slice of life to new online ads in a bid to make investment more approachable.
More than big and blue: BMO channels the human touch
In a bid to make finances less lonely, the bank is rolling out a massive masterbrand campaign focused on how it can help.
Cause + Action Awards: Cashmere celebrates 10 years of cause couture
The tissue brand secured a spot among the winners with its efforts for the Canadian Breast Cancer Foundation.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.