Articles Tagged ‘Mazda’

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

stratfirst2

Throwback Thursday: strategy in 1993

For our 25th anniversary, we’re travelling through time. In ’93, Ammirati Puris opened its doors and Walmart got help from Loblaws.

mazda

AToMiC Awards: Re-engineering media, moving from passive to active play

Traditional platforms were re-imagined for these winning campaigns.

Copied from Media in Canada - ATOMiC2011-300x169

AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

Mazda

Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.

MAZDA CANADA INC. - 2013 Mazda CX-5 New Advertising Campaign

Mazda’s new campaign has retro roots

The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.

News

New Mazda campaign to focus on brand values

The brand’s latest marketing efforts look to build brand awareness outside of its long-running ‘Zoom Zoom’ tagline, Mazda CMO Don Romano says.