Articles Tagged ‘McCain Foods’

Mccains-wedges

McCain aims to solve double-dipping

The brand channels Seinfeld to add more fun to a campaign promoting its new Dipn’ Wedges frozen fries.

French fries

McCain picks The Hive and Mile Inn

The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.

marche-header-en

McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

10Oliverface

McCain’s priceless reactions

The food company looks to remind parents of the joy Deep ‘n Delicious cakes can bring.

CoverOct12

Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.

07_GeorgeS_0610_ad_R

2012 Brands of the Year

From a pubcaster to an athletic wear manufacturer, here are brands that are staying ahead of the curve.

MCC101004_MCFY.indd

Brands of the Year: It’s all good at McCain

Canada’s largest food manufacturer and world leader in French fries, McCain Foods is set to complete its full product revamp in the spring of 2013, doing away with chemical-ladened ingredients.