Articles Tagged ‘mccain’

Mccains-wedges

McCain aims to solve double-dipping

The brand channels Seinfeld to add more fun to a campaign promoting its new Dipn’ Wedges frozen fries.

French fries

McCain picks The Hive and Mile Inn

The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.

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McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

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KBS wins McCain Superfries

The agency has been awarded the work for a new brand campaign, launching today, that targets adult-only households.

10Oliverface

McCain’s priceless reactions

The food company looks to remind parents of the joy Deep ‘n Delicious cakes can bring.

June 2012 cover

Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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CASSIES Gold: ‘It’s all good’ for McCain revamp

Taxi’s campaign announcing the elimination of unpronounceable ingredients leads to a spike in sales and public perception.

McCainBeingErica

McCain opens a casting call for Being Erica

The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female for a walk-on role.

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The odd couples

We take a look at three unusual brand partnerships and why they worked.