Articles Tagged ‘MEC’

Carefree-1

How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

rickards

Rickard’s gets deep

The beer brand looks to those chats in the pub for its new creative platform.

Hotel

Check it out: Schick’s inviting hotel

The brand has created a mini hotel to entice millennial women during festivals this summer.

Molson

Molson goes multilingual

The brand teams up with Google to bring back the Beer Fridge in a new way.

MJ

Check it out: Mad Jack’s fake out

How the apple lager hopes to pique commuter interest at one of Toronto’s busiest subway stations.

MIO

AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

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First speakers announced for Lions Innovation

A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.

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Energizer hopes innovation will keep going and going

For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.

coors

Coors takes a walk on the wild side

With the Canada-specific launch of Altitude, the beer co hopes to draw more millennials (and their alter-egos) to the brand.

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CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

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Molson wants your best shot

What’s more Canadian than slap shots and beer? The brewer’s famous fridge gets in on the hockey action.

TD thank you

Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

CNW ENRICHED NEWS RELEASES - Molson Canadian celebrates Face-Off

Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

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Rickard’s says hallo with Lederhosen

People weren’t exactly demanding an Oktoberfest-style lager. But the Molson Coors line tried it anyway.