Articles Tagged ‘MEC’

valenpints

Rickard’s creates a new holiday

With help from Rethink, the beer brand is coming to market with quick-hit digital campaign to promote “Valenpints Day.”

vol

Corona parties on a volcano’s edge

This latest social stunt marks part of an on-going branded content play for the beer brand.

Copied from Media in Canada - Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

MEC1

MEC uses consumer motivations to inspire a rebrand

The retailer has redesigned its logo and is positioning itself as the go-to store for outdoor enthusiasts of different active profiles.

Rickards

Rickard’s introduces a summer brew

Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.

emergenc

Emergen-C kicks off ‘Kapow Time’

The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.

Copied from Media in Canada - MolsonCanadianWheat

Molson Canadian goes natural with Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

Copied from Media in Canada - Corona

Corona lives it up

The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.

Playtex

Playtex gets cheeky for new launch

The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.

Heineken

Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.

adweekmobile

New York Ad Week: Goin’ Mobile

MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.

Copied from Media in Canada - RickardsCardigan

Rickard’s adds a layer

The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.

Corona

Corona celebrates the May long weekend

The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.

SpeedStick

Speed Stick grows one for Movember

The Colgate-Palmolive brand changes its strategy and goes digital for its new campaign.

Corona

Corona sings a summer tune

The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.