Articles Tagged ‘media Experts’

VirginMobile

Virgin promotes its benefits

The mobile company is playing show, not tell, with a new spot that highlights member perks this summer.

cannes lions

Young Lions and Marketers announced

Winners from Leo Burnett, Sid Lee, Media Experts, Rivet Global and P&G head to Cannes next to compete internationally.

ZeroInhibitions1

The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.

interac

Interac retells history

New digital creative from Zulu Alpha Kilo marks the brand’s push into the branded content space.

mini cars

Mini Canada’s musical stylings

The brand gets patriotic with an anthem, using only the car for sound.

CovenantHouse

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Scotiabank’s Duncan Hannay and Taxi’s Nancy Beattie, slept on the streets last week to raise awareness and money for homeless youth.

Copied from Media in Canada - best buy

Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.

3_Instaquiz_insitu

Future Shop launches social grants

The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.

Copied from Media in Canada - Aldo

Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.

Workopolis-Ford

Workopolis channels the news

The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.

Copied from Media in Canada - MiniPaceman

Mini highlights its ‘design with bite’

The car co is introducing the Paceman to the market with an all-video campaign.

ICA2013boardofdirectors

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

Copied from Media in Canada - Best buy

Best Buy Canada unwraps the power of tech gifts

The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.

DSC_0385

MAOY Bronze: Media Experts’ rejig pays off

The agency holds strong in the winners’ circle two years running.

angela_scardillo

Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.