Articles Tagged ‘media Experts’

brother

Oh, Brother: seeking a branding bromance

The Montreal electronics co is bowing its first-ever brand campaign focused on its personality.

Brent Lawrie - Megan

Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

The covers that almost were…

A behind-the-scenes look at our cover contest to celebrate our silver jubilee.

Future Shop3

Who wants to be an astronaut?

Future Shop wants university students to “shop for the future” in this year’s back-to-school campaign.

VirginMobile

Virgin promotes its benefits

The mobile company is playing show, not tell, with a new spot that highlights member perks this summer.

cannes lions

Young Lions and Marketers announced

Winners from Leo Burnett, Sid Lee, Media Experts, Rivet Global and P&G head to Cannes next to compete internationally.

ZeroInhibitions1

The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.

interac

Interac retells history

New digital creative from Zulu Alpha Kilo marks the brand’s push into the branded content space.

mini cars

Mini Canada’s musical stylings

The brand gets patriotic with an anthem, using only the car for sound.

CovenantHouse

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Scotiabank’s Duncan Hannay and Taxi’s Nancy Beattie, slept on the streets last week to raise awareness and money for homeless youth.

Copied from Media in Canada - best buy

Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.

3_Instaquiz_insitu

Future Shop launches social grants

The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.

Copied from Media in Canada - Aldo

Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.

Workopolis-Ford

Workopolis channels the news

The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.